Tuesday, 2 April 2013

Hemingway Design at John Lewis

Hemingway Design vanity case with Art Deco inspired design
We've been spending quite a bit of time in the John Lewis baby department recently, but I managed to sneak off to the haberdashery department. With the impending house move and new arrival, I haven't had much time for crafting recently so I was looking for inspiration. And I couldn't help admiring this lovely collection by Hemingway Design for John Lewis. Inspired by Art Deco motifs and shapes, the whole collection is lovely, I especially like the vanity cases which would make a very stylish place to stash your craft stuff. They'd be equally lovely as vanity cases in the old fashioned sense too, to carry around make up or as an overnight bag.

Hemingway Design range, vanity cases and tins

Hemingway tins and purses with vintage sewing patterns
Tins and purses with designs inspired by vintage sewing patterns.
 Hemingway Design is run by Wayne and Gerardine design who designed under the Red or Dead label in the 90s and who have since worked on a fascinating variety of projects ever since, on everything from wall tiles to the first vintage festival at London's Southbank. (You can read more about the Hemingway Design history on their website.)

Hemingway Design notebook with Art Deco inspired print
Hemingway Design buttons, pins and needles metal tins
Even the simple button, pin and needle tins are stylish with a simple Art Deco font.
 It's so nice to see some craft accessories that aren't the usual twee floral patterns that seem to be everywhere trying to emulate the Cath Kidston aesthetic. You can buy the collection online at the the John Lewis website.